The third-generation Hyundai Kona has been spied with less disguise, revealing a radical rethink that ditches the original model’s quirky shape for a traditional crossover profile. The heavy cladding has finally come off, exposing a design language that aligns closely with the Kia Seltos, a vehicle that has recently received its own mid-cycle refresh.
Changes to the exterior design
The new prototype shows a curvaceous front end with an upper shark nose that appears to incorporate an illuminated bar. This element is much thicker than the Seamless Horizon Lamp found on the current model. Mid-mounted headlights and an active shutter grille with oddball slats break up into multiple sections. The front also features a wide lower intake and a pronounced front lip. While the front passenger decided to flip photographers the bird, we can see the Kona will adopt flush-mounted door handles and streamlined bodywork.
They’re joined by an upward sweeping beltline that contributes to a relatively small greenhouse. The model also has an angular roof and aerodynamically optimized wheels. Last but not least, there’s a rear end that will make you forget about the atrocious one found on the current model. It features an angular rear window as well as a pronounced spoiler. The Kona also has a wider and more practical liftgate, and a rounded bumper with a ‘hidden’ exhaust.
Designers gave the Kona a streamlined bodywork with flush-mounted door handles and an upward sweeping beltline. This contributes to a relatively small greenhouse. The model also has an angular roof and aerodynamically optimized wheels. The rear end will make you forget about the one found on the current model, featuring an angular rear window, a pronounced spoiler, a wider liftgate, and a rounded bumper with a ‘hidden’ exhaust. This evolution signals a departure from the sharp angles of the current generation, favoring smoother surfaces that reduce drag and improve fuel efficiency.
Interior and powertrain details
The interior is more mysterious, but a new Pleos Connect infotainment system is expected. Details remain to be seen, but the model could offer a 12.9-, 14.6-, or 17-inch screen. Under the hood, there could be a turbocharged 1.6-liter four-cylinder engine shared with the 2027 Kia Seltos. This powertrain produces 190 hp (142 kW / 193 PS) and 195 lb-ft (264 Nm) of torque.
Kia has also confirmed plans for a Seltos Hybrid, which uses a 1.6-liter engine and a six-speed dual-clutch transmission instead of the eight-speed automatic found on the regular model. In Korea, the engine produces 104 hp (77 kW / 105 PS), while the electric motor contributes an additional 43 hp (32 kW / 44 PS). This implies a combined maximum output of around 147 hp (110 kW / 149 PS). The 2028 Kona will likely be offered with both gas and hybrid powertrains.
Inside the cabin, the focus appears to be on a minimalist dashboard layout that integrates the new infotainment system seamlessly. The potential for large screen sizes suggests a user interface designed for intuitive interaction with navigation, connectivity, and vehicle settings. This hardware shift complements the exterior changes, creating a cohesive digital and physical identity for the vehicle.
While the current Kona has carved out a niche with its distinct styling, moving toward a more conventional crossover shape could broaden its appeal. The shift toward standard dimensions and shared components with the Seltos suggests a strategic decision to prioritize practicality and brand consistency over the unique character that defined the first two generations. The heavy cladding has finally come off, and the result points toward a vehicle designed to compete directly with the segment’s best-selling options rather than standing apart from them. The new design language signals a clear pivot, aiming to capture a wider audience. This approach aligns with the broader industry trend of standardizing vehicle architecture. Mini to revive classic Cooper design with rear-wheel drive